00:00:00,000 what's your bar's liquor cost 20%
00:00:03,200 22 maybe 25
00:00:05,566 what if they're all wrong
00:00:07,766 in this second episode of The Fabulous Four Bars
00:00:10,366 we're looking at how four of our top performing clients
00:00:13,300 perform in terms of their liquor cost
00:00:15,766 starting here
00:00:16,300 we noticed that this high end sushi restaurants
00:00:18,900 most recent liquor cost is 18.8%
00:00:21,833 and if they scored a perfect score would be 18.5
00:00:26,266 one of the things to note here
00:00:27,100 is that everybody's ideal
00:00:28,466 liquid cost is very specific to their business model
00:00:31,066 in this case here 54% of this bar's business is wine
00:00:35,800 naturally tends to have a higher liquid cost
00:00:38,966 and so despite being one of the absolute
00:00:41,200 highest performing bars their liquid cost is higher
00:00:44,266 than some of our other clients
00:00:46,000 if we move on to the second bar
00:00:48,066 which again is a Midwest bowling alley
00:00:50,500 we see a big contrast here
00:00:51,866 despite a very high score of 99.4
00:00:54,800 their league cost is much higher at 13.9%
00:00:58,233 one percentage point higher than ideal
00:01:00,700 well this reflects as a more price sensitive
00:01:03,200 consumer at this business
00:01:05,233 but it shows that when you nail it
00:01:07,500 in terms of accountability
00:01:08,700 and ensure that you are pouring the exact amount
00:01:10,666 you sell you can hit where your looking cost should be
00:01:13,833 and stop wondering
00:01:15,166 where you would be if you were doing better
00:01:17,200 when you can precisely compare where you are today
00:01:19,566 and what perfection would look like
00:01:21,600 at this chain pizza restaurant
00:01:23,800 we see their liquor cost
00:01:25,700 at 23.5 is more typical of a neighborhood bar
00:01:29,100 scoring 23.5% which has a bigger discrepancy here
00:01:33,466 about one and a half percentage points
00:01:35,500 to their ideal of 21.9 this bar has a very
00:01:39,866 big and dynamic selection of draft beer
00:01:42,833 and so likely
00:01:44,200 some of this variation is coming from offsetting
00:01:47,666 where one beer is wrong when another is poured
00:01:50,166 or perhaps setting some of our prices slightly off
00:01:53,500 and then finally we subbed out our fourth bar
00:01:56,666 to show the limits of what we can do with liquor cost
00:01:59,833 this is a late night bar in a premium location
00:02:02,766 so they're able to charge a premium for their drinks
00:02:05,233 and they have an unbelievably low
00:02:07,633 overall liquor cost of 9.7%
00:02:10,900 ah because they're able to charge a premium for drinks
00:02:13,500 in plastic glasses to drunk people
00:02:15,300 late night
00:02:16,166 if you'd like to know more about where your liquor cost
00:02:18,166 should be contact bar
00:02:19,866 I will start with a free sales demo
00:02:23,233 and then jump in with some pro level audits
00:02:25,366 thanks for watching
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